Kosher Coke

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About Kosher Coke

The United States has exported our brands throughout the World and has become a master in doing so, one of those great brands in Coke. The history of Coke-a-Cola could fill volumes, and you only need to read a decade or so of its history to understand why it is the leader in all the World.

If you would like to learn more about this great American Company, then I would sure like to recommend a book to you. It is a book that I own as well in my personal business library:

“The Real Coke, The Real Story” by Thomas Oliver – 1986.

Coke-a-Cola as you probably realize use to contain cocaine and well they do not make that kind of coke anymore. This book explains how it all began and how the company expanded in Atlanta and world-wide. It also addresses all the challenges along the way, how they built a hyper brand and how the modern slogans became the new coke brand.

How did Coke beat out the competition, Pepsi, the real story is very interesting and the book ends with how the future of coke is still a traditional legend and how it is growing in large countries like China and India. Of course, you must realize that this book was written in 1986 and Coke has come a long way since then and experienced a lot of Global Competition as well.

The superstar Roberto G. Goizueta is mentioned through-out the book; “I want the World to buy a coke!” Sub brands like Tab, Sprite, Minute Maid are discussed as well as failures, which the World has long forgotten. Again, I recommend this book to you.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; Lance is a guest writer for Our Spokane Magazine in Spokane, Washington


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